All this squareness was bound to lead to a grid format for each profile. Square logo, square pictures, square ads. The Insta almighties decided the most appealing format is square. First things first: how Instagram grids work If a year ago we were cool just for having a planned grid, now we need to innovate to stand out. If you’re an Instagram grid novice, this guide will take you from how to post a grid on Instagram to how to automate your Instagram post scheduling. And this is why I’m writing this.įrom colors and formats to structure, examples, ideas, and tools, here’s the full guide you can check whenever you feel like your grid needs improvement. For that, we need all the information in one single place. We got excited and transitioned from one type of grid to another, used too many colors, or simply gave up when maintaining our grid became way too complicated.Ģ023 will be about mastering our grids.

Why am I still writing about grids, then? Last year was the year of experiments. I tried to have one, my best friend tried to have one, even my personal-finance-obsessed teammate is planning to have one.

OK, people, we spent most of last year scrolling through G.O.R.G.E.O.U.S.

Instagram post layout